Myth: You Need Thousands of Followers to Make Money on TikTok

There’s a common misconception that you need a huge follower count to make money on TikTok, leading many to believe the platform is only profitable for influencers with massive audiences.

While having a large following can help, TikTok offers opportunities for creators with smaller audiences, especially in niche areas where followers are highly engaged. Brand deals, affiliate marketing, and product sales are all viable for smaller accounts with loyal followers. Additionally, TikTok's algorithm promotes content based on engagement rather than follower count, allowing creators to reach large audiences with engaging videos. Many small creators monetize through collaborations, live gifts, or selling products, making TikTok accessible for monetization at any follower count.