Myth: Content Should Only be Original

Many think that all content must be entirely original to engage audiences, dismissing the value of curating or repurposing content.

Curating and repurposing content is a valuable strategy for maintaining engagement without the pressure of constant originality. Sharing valuable industry insights, updating old content, or transforming articles into infographics or videos enhances reach and relevance. Curated content that aligns with audience interests builds credibility and offers variety. Repurposing extends the lifespan of original content, allowing it to reach new audiences in different formats. A balanced approach combining original and curated content provides consistent value and keeps engagement high.