Myth: Digital Products Can’t Create Community

Some believe that digital products, being intangible, don’t foster a sense of community or connection among users. This myth may limit creators from exploring ways to build community around their products.

Many digital products successfully foster community through forums, group chats, and membership sites. Platforms like Patreon, Discord, and Circle allow creators to connect customers and facilitate discussions, creating a sense of belonging. For example, creators of online courses often establish community spaces for students to discuss content, share experiences, and collaborate. This sense of community enhances customer loyalty, provides ongoing value, and encourages repeat purchases. Digital communities help users feel connected, creating a shared space that enriches the product experience. Digital products can go beyond individual use to create supportive, interactive communities that increase value and customer satisfaction.