Myth: Selling on Amazon is Only for Large Businesses

There’s a misconception that Amazon is dominated by large sellers, making it difficult for smaller entrepreneurs to compete.

Amazon offers multiple selling options suited to small businesses and individual sellers, including Fulfilled by Amazon (FBA) and individual accounts. Many small businesses succeed by focusing on niche products and using Amazon’s reach to find customers. Amazon Handmade, for example, is a space for artisans and small creators to sell unique products. Small sellers who build a loyal following and optimize product listings can perform well. Amazon provides tools and support for small businesses, making it a viable marketplace for sellers of all sizes.