Myth: You Need a Huge Following to Succeed with Digital Products

There’s a belief that only creators with a large social media following can successfully sell digital products. This myth can discourage small creators from starting, thinking that a large audience is essential for profitability.

A small but engaged audience can be highly effective for digital product sales, as long as the creator understands and meets their audience’s needs. Many creators succeed by targeting a niche market, allowing them to build strong customer relationships and loyalty without needing massive reach. Quality of engagement often matters more than quantity; a small, dedicated group of followers is more likely to purchase relevant digital products than a large, less interested audience. For instance, creators on platforms like Patreon or Gumroad often have modest followings but achieve profitability by offering exclusive, specialized content. By focusing on value, trust, and community, creators can succeed with a relatively small but engaged audience.