Myth: Influencers Can Only Promote Physical Products

Some believe influencers are only effective for marketing physical goods, as it’s easy to show them visually to followers.

Influencers successfully promote digital products, services, and experiences by connecting emotionally with their audience. Many influencers market online courses, eBooks, software, and webinars by demonstrating the product’s value through tutorials, reviews, or testimonials. This flexibility has allowed influencers in education, finance, fitness, and personal development niches to thrive without physical products. The key is aligning the product with the influencer’s brand and audience. Digital offerings can provide value in unique ways, such as exclusivity or knowledge-sharing.