Myth: You Can’t Make Money from Digital Products Without a Huge Following

Some believe that you need a massive online following to make money with digital products.

While having a large following can help, it is not necessary to make money from digital products. Many digital product creators start with small, targeted audiences and focus on selling high-quality products that meet specific needs. In fact, small audiences can be more profitable than large ones because they tend to be more engaged and loyal. Building a dedicated email list, for instance, is often a more effective strategy for selling digital products than relying on social media followers alone. A well-targeted email list, even with just a few hundred subscribers, can generate consistent sales if you focus on offering valuable products that solve problems. Additionally, using platforms like Etsy, Gumroad, or Udemy allows creators to reach audiences outside of their immediate following, thus widening their customer base. Digital products are scalable, meaning that even if you have a small audience to start, you can gradually expand your reach through marketing strategies like SEO, paid ads, or content marketing.