Myth: Building an Online Store is Too Expensive

Some believe that setting up an online store requires a substantial investment in terms of inventory, website development, and advertising, making it inaccessible for individuals on a budget.

Platforms like Shopify, Etsy, and WooCommerce have made it easier and more affordable to launch an online store. With dropshipping or print-on-demand services, sellers can start without holding inventory. Website builders offer affordable templates and tools for branding, and social media provides low-cost marketing opportunities. While investments like advertising may be needed to grow, the initial cost of starting an online store has decreased. Success relies on strategic marketing and niche targeting, making e-commerce accessible to a wider range of entrepreneurs.