Myth: You Can’t Make Money with an Online Store Without Inventory

There is a misconception that you need to hold inventory to have a profitable e-commerce store. This myth may discourage people from starting online stores due to storage, shipping, and handling concerns.

Business models like dropshipping and print-on-demand allow entrepreneurs to sell products without holding inventory. In these models, suppliers manage storage and shipping, allowing store owners to focus on marketing and customer service. For example, dropshipping involves listing products from third-party suppliers on a website, while print-on-demand allows for custom designs on products like shirts and mugs that are printed and shipped when ordered. These models reduce upfront costs and logistical burdens, making it accessible for people with limited resources to start a store. Success in these areas requires strategic product selection, effective marketing, and attention to customer experience but does not require holding inventory.