Myth: Music Streaming is Killing the Music Industry

Some believe that music streaming platforms like Spotify and Apple Music are destroying the music industry by significantly reducing artist income and making it difficult for musicians to earn a living.

While streaming has changed the landscape of the music industry, it has also created new opportunities for artists to reach a global audience. Before streaming, music was primarily consumed through CDs and downloads, which limited accessibility and discovery. Today, platforms like Spotify, Apple Music, and YouTube allow musicians, especially independent ones, to distribute their work to millions of listeners worldwide. Although streaming royalties may seem low per play, they enable artists to earn from a broader fan base and create new revenue streams through concert promotions, merchandise sales, and brand partnerships. The democratization of music distribution through streaming has made it easier for new artists to gain recognition without the need for a traditional record label. Many artists now use streaming platforms as a way to build their fan base, which can then translate into profitable live performances, merchandise sales, and licensing deals.