Myth: Digital Products Don’t Need Marketing

Some believe digital products will sell themselves due to the ease of online distribution and accessibility.

Digital products, like physical products, require well-thought-out marketing strategies to reach the right audience. Without marketing, it’s challenging to gain visibility in a crowded digital marketplace. Effective marketing can include SEO, email marketing, social media promotions, and collaborations, among other techniques. Unlike physical products, digital goods benefit from an ability to leverage platforms with global reach, like Udemy for courses or Etsy for digital art. Many successful digital product creators rely on an initial investment in marketing to drive awareness, build trust, and generate sales. A robust marketing strategy allows a creator to scale and maximize the lifetime value of a product by repeatedly reaching new customers and building a community.