Myth: Only Influencers Can Make Money on Instagram

Many believe that only people with large followings or verified accounts can earn money on Instagram, making regular users feel discouraged from monetizing their presence. This myth reinforces the idea that if you're not an influencer, there’s no real potential for financial gain on the platform.

While large followings can help, making money on Instagram doesn’t require influencer status. Many smaller accounts make income by focusing on niche markets and offering valuable content. Instagram users can monetize through affiliate marketing, product sales, sponsored content, and even consultations. Small accounts often engage their followers deeply, which can be attractive to brands seeking authentic connections. Additionally, people can use Instagram as a portfolio for their business, directing traffic to services like coaching, crafting, or photography. Success on Instagram depends more on engagement, content quality, and a targeted audience than follower count alone.