Myth: Only Big Brands Succeed in E-Commerce

Many assume that small businesses can’t compete with big brands online, believing that only established names can survive in e-commerce.

Small businesses succeed in e-commerce by targeting specific niches, offering personalized experiences, and building loyal customer bases. Many consumers prefer unique or handcrafted items, supporting small businesses over large brands. Effective marketing, quality products, and strong customer service help small businesses thrive in competitive markets. Platforms like Etsy, Shopify, and Big Cartel empower small business owners to reach global customers, making it possible to succeed without being a big brand. By focusing on niche markets, storytelling, and excellent service, small businesses can succeed in e-commerce.