Myth: Earning Money on TikTok Requires Millions of Followers

Many think that only creators with large followings on TikTok can make money, assuming that income only comes from ads or brand deals accessible to those with high follower counts.

TikTok offers multiple ways for creators to monetize, and some of these don’t require large followings. Options include sponsored posts, affiliate marketing, selling products, or promoting services. TikTok’s algorithm can make even smaller accounts go viral, allowing creators with niche followings to reach engaged audiences. Furthermore, creators can use TikTok as a portfolio or marketing tool for off-platform income, such as directing viewers to a website or online store. While large followings can increase earning potential, smaller accounts can still generate income with creativity and strategic engagement.