Myth: All Digital Products Should Be Priced Low to Compete

There's a belief that digital products must be priced affordably, or they won’t sell due to competition.

Pricing digital products low is a common approach, but it isn’t necessary or always effective. Digital products, such as comprehensive online courses, advanced software, or exclusive memberships, can hold high value, and their price should reflect their worth. Pricing strategically based on product quality, target audience, and market standards can position the product as premium. Many buyers equate price with value, so higher pricing can attract customers willing to invest for better content or exclusive access. Furthermore, creators can offer tiered pricing or bundled packages, allowing customers to choose based on their needs while ensuring that even high-tier products sell. Pricing should be about the perceived value, not just competitive pressure.