Myth: You Need a Massive Following to Succeed with Online Courses

The misconception here is that only individuals with a large audience or following can successfully sell online courses. This myth deters people with specialized knowledge but smaller followings from creating courses.

Having a massive following can help, but it’s not necessary to succeed with online courses. Many successful course creators have built their audiences gradually or have attracted niche students interested in specific, valuable content. Platforms like Udemy, Teachable, and Skillshare provide access to a large user base, helping creators reach potential students without huge followings. Effective marketing, such as targeting specific groups through ads or collaborations, can also attract students. Ultimately, quality content, clear learning outcomes, and word-of-mouth referrals can drive course success regardless of the creator’s audience size.