The Minnesota Vikings participate in games in London as part of the NFL's International Series, which aims to broaden the reach of American football and introduce the sport to international audiences. These games provide a unique opportunity for NFL teams to engage with fans outside of the United States, showcasing the excitement and competitive nature of the league. London has become a prime location for these matchups due to its diverse population and growing interest in American football, evidenced by the enthusiastic turnout for NFL games held at iconic venues like Wembley Stadium and Tottenham Hotspur Stadium. By playing in London, the Vikings not only expand their brand globally but also contribute to the NFL's mission of fostering international fan engagement and potentially growing the sport's popularity outside North America.