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How Ohio State built a $20 million program?

Ohio State's football program reached a $20 million valuation through investment in facilities, strong media partnerships, and consistently high performance.

Ohio State’s football program is valued at over $20 million thanks to strategic investments in world-class facilities, robust media deals, and a highly successful legacy. With revenue from broadcast rights, ticket sales, merchandise, and sponsorships, Ohio State built a financial infrastructure that supports state-of-the-art athletic training centers, advanced technology, and competitive salaries for top coaches. The program’s consistent wins and playoff appearances drive its appeal, contributing to an expanded fan base and alumni support that further enhance its market value. This economic model positions Ohio State as a leading program in college sports, blending athletic success with financial sustainability.

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