If your subscription box service isn’t profitable, you may need to review your pricing strategy or product costs. Subscription businesses require a careful balance between delivering value and maintaining profit margins. Start by ensuring that the total cost of goods and shipping doesn’t eat up too much of your revenue. You might also need to adjust your pricing or offer different tiers of service to appeal to more customers. Retention is key to profitability, so focus on delivering an exceptional customer experience to encourage repeat orders. Offering discounts for longer-term subscriptions or creating a referral program can help boost customer loyalty.