If your online course isn’t selling, you might not be marketing it effectively. Many creators assume their course will sell itself, but without consistent marketing efforts through email campaigns, social media, and content marketing, it’s unlikely to gain traction. Another issue could be an unclear value proposition—make sure your potential students understand the benefits of taking your course. Build trust by offering testimonials or sharing your expertise in the subject matter. Lastly, consider whether your course is reaching the right audience. If it isn’t solving a specific problem for your target audience, sales will suffer.