High traffic doesn’t always translate into high ad revenue. Issues like ad blindness (where users ignore ads), poor ad placement, and low engagement rates can all contribute to low earnings. Review where your ads are placed to ensure they’re not intrusive yet still noticeable. A/B test different ad formats, sizes, and locations to determine which performs best. Additionally, consider switching to high-CPM ad networks or using native ads, which tend to have higher engagement. Also, if you’re seeing high bounce rates, try improving content relevance to encourage readers to stay longer, which can increase ad visibility and revenue.