If you're noticing that a lot of people are abandoning their carts, it’s often due to hidden or unexpected costs that appear at checkout. Be transparent about shipping fees or taxes upfront. Another common reason is a complicated or lengthy checkout process, so try to streamline it by removing unnecessary steps or allowing guest checkout. A lack of trust signals, such as no visible security badges, can also cause customers to hesitate. Adding testimonials, SSL certificates, and reassuring customers about payment security can help reduce cart abandonment.