If your CTA buttons aren’t driving clicks, start by re-evaluating the wording. Clear, action-oriented phrases like ‘Download Now’ or ‘Get Started’ are more compelling than vague language. Placement also matters—buttons should be highly visible, either above the fold or strategically placed within high-interest sections. The design itself is important too; a contrasting color, large enough size, and a minimalistic style make CTAs stand out. Testing different styles, colors, and placements can reveal what best attracts your readers’ attention and increases clicks.