When Google Ads underperform with strong keywords, the issue may be in the ad content or landing page. Ensure your ad copy is compelling, with clear benefits and a strong call-to-action to attract clicks. The landing page should match ad promises; if users don’t see what they expect, they’re likely to bounce. High competition can also impact results, so consider bidding on more specific long-tail keywords to capture a less competitive audience. A/B testing ad creatives and closely monitoring quality scores can also help optimize performance over time.