Internal links are essential for SEO, but they’re only effective when implemented thoughtfully. If they’re not helping, look at your anchor text; it should be descriptive and related to the target page's content, rather than generic terms like 'click here.' Overloading a page with internal links can dilute their effectiveness, so focus on a few highly relevant links per post. Also, ensure that each link adds value to the reader by connecting related content or guiding them to in-depth resources on the topic. Proper internal linking helps search engines better understand your site structure and distribute link equity across pages, improving overall rankings. By auditing your internal links for relevancy and readability, you can make them more SEO-effective.