Website flipping involves buying existing websites that have potential but are underperforming, improving them, and selling them for a profit. Start by searching for websites on marketplaces like Flippa, where sellers list sites that they no longer want to manage. Look for websites with consistent traffic and revenue, but that need improvement in areas like SEO, design, or monetization. After purchasing a website, focus on increasing its value by improving its search engine rankings, optimizing the user experience, and adding new content or revenue streams such as affiliate marketing or display ads. Once the website's performance improves, you can list it for sale on Flippa or other marketplaces, often earning a profit multiple times your initial investment. To succeed in website flipping, it’s important to understand how to grow traffic, increase revenue, and negotiate deals. With the right strategies, flipping websites can become a highly profitable business.