If your CTAs are underperforming, consider simplifying the language. Clear, action-oriented phrases like 'Download Now' or 'Get Started' resonate better than complex wording. Placement also matters—CTAs work best when they follow valuable content, so place them after informative sections rather than at the start. Button design is crucial, too. Bold colors, enough whitespace, and a large, clickable area make them more inviting. Test different positions and designs to see what resonates most with your audience, using tools like heatmaps to understand user behavior.