Building an engaged audience is essential for long-term blog success. Start by publishing high-quality, valuable content that resonates with your target audience and addresses their pain points or interests. Consistency is key—regularly updated blogs are more likely to attract loyal readers. Interact with your audience by responding to comments on your blog and social media, and create opportunities for deeper engagement, such as live Q&A sessions or Facebook groups. Offering exclusive perks, like free resources, early access to content, or email newsletters, can also help foster loyalty and encourage your readers to become long-term followers.