If visitors aren’t filling out your forms, try simplifying them. Request only essential information, as overly lengthy forms deter users. The offer tied to the form should be appealing to your audience; consider providing a valuable lead magnet such as a free resource, discount, or exclusive content. Additionally, using persuasive CTAs and reducing friction by removing captchas or unnecessary fields can improve the likelihood of submission. A/B testing different form lengths, layouts, and offers can reveal the most effective combination for capturing leads.